December 1st is WORLD AIDS DAY, created in 1987 by UNAIDS, the United Nations Programme that every year produces and publishes an in-depth snapshot of the reality of the spread of the HIV virus on a global scale.Also in Italy the new diagnoses show a decrease. In 2018, for the first time, under 3000 were dropped: 2,847 reports, equal to 4.7 new cases per 100,000 residents (data from the AIDS Operations Centre). These are important advances but too slow if we really want to reach the goal of defeating AIDS by 2030, as prescribed by the UN. The youth groups (25-29 years old) remain, moreover, the most affected, with a less evident decrease in diagnosis and, even, an upward trend, from 2015, in the age group between 15 and 24 years old. Continuing to focus on prevention is, therefore, essential to really reverse the trend.

In this scenario ContestaRockHair and RUFA – Rome University of Fine Arts join forces to launch “AIDS IS NOT DEAD”: the annual campaign to raise awareness of the use of condoms that the international brand of hairstyle has been promoting since 2003 in collaboration with LILA – Lega Italiana per la lotta contro l’AIDS, a reality active for over thirty years in the field of prevention.

Now in its 16th edition, this year’s campaign finds in RUFA an exceptional partner, the Academy of Fine Arts legally recognized by MIUR that offers training in the field of art, design and communication. An unprecedented synergy that has generated the involvement of over 100 young who have given form and substance to the production of a photographic campaign aimed at spreading a message as simple as it is important: the invitation to prevention through the use of condoms as an effective means against HIV and sexually transmitted infections. “The AIDS IS NOT DEAD campaign is important because it reaffirms how much protecting sex and love makes you free,” says LILA President Massimo Oldrini, stressing the importance of using condoms as “a gesture that in its simplicity can and must be part of the intimacy of everyone, especially the youngest”.

Conceived by Alessandro Santopaolo and Massimo Bianco, artistic directors of ContestaRockHair, the campaign was carried out by the young hairstylists of the group together with the students of the third year of RUFA School of Photography, with the collaboration of Simone Belli Make Up Academy and Yellow Square. “AIDS IS NOT DEAD” is an invitation to prevention and participation, launched by young people and aimed at young people, which for the World AIDS Day will be extended to anyone who wants to lend their face.

Join us on Sunday 1st December in Rome, at RUFA Pastificio Cerere – via degli Ausoni 7. From 5.30 pm to 11 pm will take place a special happening where  you can join the photo call “Mettici La Faccia”. All the portraits produced will be published on social networks, accompanied by the hashtag #AIDSISNOTDEAD, with the intention of spreading the invitation to prevention on the web.The event will start by the speech of the President of LILA and will be animated with live performances by Flowing Chords, Jammit ft. Tahnee Rodriguez & ILovePizza and dj sets by Ricardo Baez (Tropical Animals), Pablo Lértora (Yellow Bar) and Andrea (Tonika), and Zia Rosetta cooking show. During the evening there will be a fundraiser in favour of LILA.

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During the month of December #AIDSISNOTDEAD CONDOMS will be distributed in all ContestaRockHair salons worldwide, and all the funds collected will be donated to LILA – Italian League for Fighting against AIDS. In addition, from this year you can also donate online via Contestarockhair social pages and website.

All the people who will contribute to the fundraising will be also invited to our PHOTO CALL to be AIDS IS NOT DEAD testimonial:

1. Grab a condom and take a selfie
2. Share your pic with hashtag #AIDSISNOTDEAD
3. Tag your friends and ask them to do the same

DONATE NOW – CLICK HERE

To avoid infection from sexual diseases, condoms remain our only allied. Unfortunately, the question is not so simple: cultural barriers, prejudices and misinformation make condoms still a taboo. Therefore, this campaign gives us the chance to see how free we can be through the naturalness of a gesture that is part of our intimacy.

LILA – National Onlus recognized worldwide has been at the forefront since 1987 on the topic of HIV prevention, as well as one of the first companies to talk about condoms in the media. It deals with the prevention of the spread of HIV, offers support and services to people with HIV or AIDS, their families and all those involved; protect the rights of people with HIV or AIDS; develops awareness campaigns and health education for the entire population and promotes a culture of solidarity against all forms of intolerance and social exclusion.

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The girl-gang of She Made, photographed by Roberta Krasnig, has conquered the Roman musical scene and beyond.

The looks created by ContestaRockHair for SheMade are urban and unconventional, styled by Floriana Serani and the collaboration of Manola Spaziani make up artist, are an explosive mix, a colorful urban jungle from the 90s.

Watch More

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Thanks to this collaboration, since 2009 ContestaRockHair offsets the residual CO2 generated by its offices by purchasing credits generated by measures to create and protect forests in Italy and in the world. During 10 years, the deal with LifeGate and Impatto Zero has allowed ContestaRockHair to protect over 18,300 square meters of growing forest in Madagascar and Costa Rica, 3.499 mq only in the last year. 

LifeGate has chosen Costa Rica as a territory to be preserved, due to its high concentration of biodiversity, by the deforestation activities that have devastated it in the last 60 years. Costa Rica, despite having an area equal to 0.01 percent of the land that emerged, contains about 4 percent of all the species living on the planet. Madagascar is an island that needs constant forest operations for its geographical position and its different ecological characteristics distributed over a large area. 

The project also provides for the restructuring of the former leper colony, the road that leads to the city, the electricity grid, the construction of a small dam and the excavation of wells for the cultivation of algae for nutritional purposes.

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The AIDS IS NOT DEAD campaign, this year produced by photographer Roberta Krasnig – Rome, has become a flagship among the Contestarockhair initiatives over the years and the collaboration with LILA formalizes this initiative.
Born as National non-profit organization, LILA is recognized worldwide since 1987 and is at the forefront on the issue of HIV prevention as well as one of the first to talk about condom on Italian media channels (tv, web and newspapers). It deals with the prevention against the spread of HIV and provides support to people affected by HIV or AIDS, their families and all those involved. LILA protects the rights of people with HIV or AIDS, develops awareness campaigns and education health projects addressed to the entire population and promotes a culture of solidarity against all forms of intolerance and social exclusion.

During the entire month of December, “1 Condom = 1 $”, is the minimum bid suggested by Contestarockhair to support LILA. All the people who will contribute to the fundraising will be also invited to CRH PHOTO CALL, in order to be AIDS IS NOT DEAD testimonial.

To avoid infection from sexual diseases, condoms remain our only ally. Unfortunately, the question is not so simple: cultural barriers, prejudices and misinformation make the condom still a taboo. Therefore, this campaign gives us the chance to see how free we can be through the naturalness of a gesture that can be part of our intimacy.

 Whatch this year’s Video Report

 Watch this year’s Photo Booth

 Watch this year’s Launch Event Album

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Photographer: Roberta Krasnig
Styling: Floriana Serani, Lior Ozan
MUA: Manola Spaziani
Video: Giorgio Lafiandra
Shooted at: MIA Visual Studio – Rome

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An unmissable occasion to get in touch with all the upcoming news about the brand and its products.

Simultaneously, on June 16 from 6PM, CRH will also host a special event in collaboration with SISLEY at the Sisley Store – via Roma 11, Florence. An exclusive aperitif party wich will include the Cutting Live experience by CRH stylists and dj set by Tropical Animals.

more info > link

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“Scream for your style” is the brand new campaign by ContestaRockHair®.
Backstage ph. Emanuele Mancini
_

Photographer: Roberta Krasnig
Styling: Floriana Serani, Lior Ozan
MUA: Manola Spaziani
Video: Giorgio Lafiandra
Shooted at: MIA Visual Studio – Rome

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ContestaRockHair at Cosmoprof Bologna 2016 for L’Oréal Professionnel!

#CRHrocks

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CRH Next Level haircare products // AS YOU ARE
photo by Fabio Paparelli

visit our shop > http://goo.gl/Q8Be3r

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ContestaRockHair curated the hairstyle of “BLACK CIRCUS” – the new BLACKBLESSED CAPSULE COLLECTION BY GABRIELE CORBYONS.

Credits:
Photographer: Roberta Krasnig
Model Lottie Haver
Make Up: Daisy Calleja
Hair: Contestarockhair

Blackblessed | Link Shop

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Every year since 2006, on the occasion of World AIDS Day, CRH launches an awareness campaign on the use of condoms called AIDS IS NOT DEAD. Also this year, until the end of December, every salon in Italy and abroad will distribute the CRH CONDOMS with the aim to raise funds for LILA, the Italian League for the Fight against AIDS.

The AIDS IS NOT DEAD campaign, this year produced in collaboration with Massimo Scognamiglio – Rome, has become a flagship among the Contestarockhair initiatives over the years and the collaboration with LILA formalizes this initiative.
Born as National non-profit organization, LILA is recognized worldwide since 1987 and is at the forefront on the issue of HIV prevention as well as one of the first to talk about condom on Italian media channels (tv, web and newspapers). It deals with the prevention against the spread of HIV and provides support to people affected by HIV or AIDS, their families and all those involved. LILA protects the rights of people with HIV or AIDS, develops awareness campaigns and education health projects addressed to the entire population and promotes a culture of solidarity against all forms of intolerance and social exclusion.

During the entire month of December, “1 Condom = 1 $”, is the minimum bid suggested by Contestarockhair to support LILA. All the people who will contribute to the fundraising will be also invited to CRH PHOTO CALL, in order to be AIDS IS NOT DEAD testimonial.

To avoid infection from sexual diseases, condoms remain our only ally. Unfortunately, the question is not so simple: cultural barriers, prejudices and misinformation make the condom still a taboo. Therefore, this campaign gives us the chance to see how free we can be through the naturalness of a gesture that can be part of our intimacy.

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