SHANGHAI  2007 – Their presence at The Made in Italy Tradeshow (2005) and Rock Tour (2006) in collaboration with Matrix/China, established the image of the brand in the Chinese market and showcased ContestaRockHair’s natural cosmopolitan appeal. In 2007 the brand traveled once again to the Far East, this time opening a new salon in Shanghai, a space in which a staff of Italian stylists transmit their style and technique to the natives in a new place where they were able “to import” their business philosophy based on professionalism and the constant search for innovative style. The same philosophy that exists inside every ContestaRockHair Salon now reached a new wave of clientele.