DESIGN & FUN

RIMINI 05.05.2009 – Having proved themselves a reliable marketing ally and strong artistic team, the crew at Contesta Rock Hair were once again chosen to represent L’Oreal/Matrix, being given the responsibility to launch the whole new line of products “Design Pulse” in Europe, a line of styling products geared towards a younger and edgier audience. A niche which ContestaRockHair is all too familiar with and they were called not only  to illustrate their artistic presence on stage, but the staff at the entire ContestaRockHairLAB was asked to collaborate with L’Oreal Matrix’s advertising team to foster a new image for the Design Pulse marketing campaign. This new form of collaboration strengthened the bond of an already existing professional relationship between the two companies.