![\"Banner-FB-e-sito-ITA\"](\"https:\/\/contestarockhair.com\/wp-content\/uploads\/2012\/12\/Banner-FB-e-sito-ITA.jpeg\")
<\/p>\n<\/p>\n
December 1 is\u00a0 internationally recognized as the world day against AIDS and ContestaRockHair, as every year, launches \u00a0the\u00a0 “AIDS Is Not Dead” campaign.\u00a0This is an awareness promotion that includes condom distribution \u00a0within our salons in Italy and abroad. Condoms we sell for charity are specifically produced for ContestaRockHair \u00a0to raise funds.<\/p>\n
According to the latest data published by UNAIDS – Joint United Nations Programme on HIV \/ AIDS – people infected with HIV worldwide are 33.4 millions.<\/p>\n
During the whole month of December, condoms will be sold at the nominal price of 1 Euro: the funds raised at ContestaRockHair will be entirely donated to the campaign \u201c Fermiamo l\u2019AIDS sul nascere\u201d( Let\u2019s stop AIDS in the bud) promoted by CESVI, a no-profit organization based in Italy. CESVI actions aim to the prevention \u00a0of HIV transmission from mother to child, ensuring medical, food and psychological assistance programs.\u00a0It promotes information, awareness campaign and support structures for AIDS orphans in Zimbabwe, Congo and South Africa.<\/p>\n
In sub-Saharan Africa alone, there are 22.4 million people living with HIV, representing the 67% of population affected by HIV worldwide. In this region, 14 millions of \u00a0children are orphaned by the virus and 60% is the rate of women living with HIV, representing \u00a0a very high risk for the newborns as well.\u00a0It is estimated that 390 000 children have been infected, almost all from the mother during pregnancy or breastfeeding.\u00a0Another important element regarding the sub- Saharan region is the lack of access to anti-retroviral treatments involving 12 million of people.<\/p>\n
ContestaRockHair wants to remember that AIDS still represents a crucial problem for our society. The\u00a0 lack of information prevails, especially among young people, because\u00a0the significant decline of deaths related\u00a0 to the virus in developed countries suggests that the risk of infection can be averted, while percentage about the worldwide spread of HIV\u00a0 increase alarmingly every year. \u00a0Mortality from AIDS appears to be a problem in \u00a0poor countries only, but it is necessary to remember that HIV continues to spread in Western countries where, due to treatment, most people do not die of this disease. Furthermore, the number of people who discover they are HIV-positive only after being diagnosed officially through blood test, has increased.<\/p>\n","protected":false},"excerpt":{"rendered":"